Pet healthcare ecosystem that simplifies care by encouraging daily play through fun interactions.
Concept Overview
Focused on strengthening connections, ROUNDHOUND promotes pet health and daily engagement through a fun experience that makes pet care simple, enjoyable, and rewarding.
Outcome
Conducted user research, developed an ecosystem diagram, IA, user flow, experience map, SKU matrix, brand guidelines, wireframes and high fidelity prototypes for mobile.
Product Overview
Logo
The ROUNDHOUND logo uses the Chillax typeface, a sans-serif font with high curvature, giving it a friendly, approachable feel through its rounded form. The logo mark features a neon green circle, symbolizing the well-rounded, holistic care provided to pets in the ecosystem. The name "ROUNDHOUND" conveys this completeness, where "hound" represents dogs and "round" symbolizes balanced, all-encompassing care.
Design Details
For design details, ROUNDHOUND uses rounded shapes—rounded rectangles, buttons, and iconography—to stay visually consistent with the logo’s curved form. The ROUNDHOUND logo itself doubles as a playful element, used as a ball to represent different levels of pet activity, reinforcing the brand’s cohesive, well-rounded theme.
Feature #1
Health Insights Dashboard
Feature #2
Play Session
Schedule and Track Play Sessions
Plan play sessions for your dog in advance, customizing actions like squeak, run, or jump with the ROUNDHOUND ball, which is activated through the app. Track real-time activity and monitor the ball's location to ensure engaging, interactive play.
Feature #3
Teleheath Access
Stay connected with your current vet to share updates, receive feedback, and get online prescriptions as needed. You can also find new specialists in your area for specific pet care needs, making it easy to access professional advice tailored to your dog’s health.
