Brand identity and packaging design for NURO, an effervescent tablet crafted to enhance cognition and relieve stress for clarity and vitality wherever you go.
Outcome
I conducted market and material research, developed brand positioning, brand identity, brand guideline, packaging design and directed art direction and photography.
Logo
Inspired by the brain's delicate neural pathways, the NURO logo’s vertical form and cascading circles are designed to fit seamlessly on the packaging, symbolizing the mind’s connectivity and the cognitive benefits our product delivers.
Brand Guidelines
Inspired by brain waves, color shifts in brain scans, and intricate neural networks, NURO features delicate lines and gradients throughout its design.
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Optimize Focus, Enhance Memory & Relax Your Mind.
Sparkling drinks crafted for a refreshing, elevated taste experience—perfectly portable for a burst of refreshment anytime, anywhere.
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