Muji Sawadatikom

4C The Future

Type

Case Study

Date

Sep '23 - Dec '23

Deliverables

Packaging, Brand Identity

An Astrology-Inspired

Future-Predicting Kit.

Goal

My goal is to inspire people to learn more about astrology and use it as a way to get answers to the questions that they may have by crafting a more scientific aesthetics to astrology which is not commonly seen in the current market. We want this to be one of the methods people use to as a way to get answers to their questions.

Outcome

I conducted market research, developed brand positioning and materials research, and created brand identity guidelines, brand identity, package design and art direction. The products inside featured 4C The Tarot, 4C The Dice, 4C The Crystal, 4C The Moon and 4C The Guidebook.

Logo

The logo draws inspiration from birth charts which are unique to all of us. The brand "nebu" came from the word Nebula which signifies the beginning of something magnificent just like the beginning of a person's journey into their promising future as they start to use our kit. The typeface used for the logo is "Ofform" which is modular and Retro-futuristic: a handshake between the traditional method of predicting the future and the modern world.

Brand Guidelines

Our brand guideline begins from the goal to package astrology in a modern way, bridging the gap between traditional method and modern science. The black and white not only represent the darkness and light, but also beginnings and endings. Red and blue stem from that. Orange signifies the sun as source for wisdom, rather than inside. The bright blue color of the sky represents bright future of the user after they start using the kit. Mono typeface and the symbols are used through out as they are modular, aligning with our brand attributes.

Products floating in space, this art direction aims to stimulate excitement and curiosity, inviting users to reach out and grab opportunities while exploring their future. This is a space designed for users to get lost in time - get lost in finding themselves. Moreover, the table is set up with velvet to mimic tarot reading sessions.

The tarot card deck comes with its own instruction manual guiding the users on different ways to conduct and approach the readings.

As the users open the package, they are invited to begin their journey. The package opens like a door, allowing the user to peek inside and get a glimpse of their future. The bright orange they see is then used to stimulate excitement and curiousity to seek answers.

The guidebook provides instructions on how to use each product, with general astrology information on the reverse side. It maintains a consistent design theme, featuring a hexagonal layout throughout.